8 Key Roles to Fill on Your Marketing Team

Marketing as an industry is changing, and the traditional concepts of marketing teams and roles are changing with it. Marketers used to work in highly divided operations, but a new pattern is becoming increasingly popular. Nowadays, full-time workers and independent professionals collaborate in a more flexible marketing operation as part of a growing trend toward “hybrid teams.” In 2019, 57 million Americans worked as freelancers. But due to the disruption of COVID-19, 62% of hiring managers believe their workforce will be more remote after the pandemic. This includes your marketing team.