Subscription Pricing: SEI Benchmark

B2B companies with the highest growth rates strategically use flexible pricing to align price with customer value. Zuora collaborated with McKinsey & Company to analyze our Subscription Economy Benchmark data and develop guidance on the three core pricing elements common to the fastest growing B2B subscription companies. Healthy, predictable growth is the holy grail of a subscription company. And for Business-to-Business (B2B) subscription companies, customer success is a key growth driver. Subscription companies aren’t selling a product or service–they are selling a customer outcome. To help the customer achieve this outcome, subscription companies must remove friction from the acquisition process and ensure that the customer sees value from the product or service as quickly and as seamlessly as possible