CDP Buyers Guide

CDPs are confusing. We’re not the first to try to parse the wacky world of customer data platforms. But we are the first to turn that parsing into a simultaneously useful, comprehensive, and entertaining read. In this guide, you’ll learn: How to vet CDPs based on concrete use cases and value- adds How to guide internal conversations among stakeholders to find the right fit The list of top CDP benefits by CDP type to help prioritize your most urgent needs as you begin your search