The ROI of Digital Frontline Communication

For its Total Economic Impact™ study, Forrester interviewed four Nudge customers across a range of industries to understand the costs and benefits associated with the investment.
The key challenges that Forrester found Nudge solves for are:

• Diluted and inconsistent communication to the frontline
• Low employee engagement leading to high turnover
• COVID-19 driving the need for agile change and timely communication
• Store managers overwhelmed by communication with head office
• Legacy one-way communication channels lack analytics or real-time insights