Each year, Adobe conducts a study to get a deep understanding of the top challenges and impactful solutions that creative professionals experience. Amid the events of 2020 (COVID-19 and cultural movements), Adobe surveyed creative professionals to explore what new challenges and opportunities are emerging—81% of creatives believe the events of 2020 will have lasting changes on creative businesses. In this ebook, you will see how creativity and trends are changing, and adapting amid the pandemic, the recent cultural movements, and discover the immediate impact these have on creative businesses, and what the future of creativity looks like.
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