Companies have been talking about “putting
the customer first” for decades, but the truth
is, customers are putting themselves first in
today’s digital marketplace. Technology has
fundamentally changed what people expect
from companies. If they can’t research,
browse, and transact business wherever and
whenever they want, better options are only
a keystroke away.
In the age of innovative ecommerce sites,
artificial intelligence (AI), and social media,
any disappointing experience can quickly
take on a life of its own.
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