The global local brand report is the answer for senior marketers and leaders who want a step-by-step operational strategy for making meaningful change and making sure that change is adopted at the global, regional and local players.
This report will help you understand:
The key stakeholders that need to be involved in any global local project
- The importance of reviews, why most global brands struggle with review management and what you can do about it
- How you can get buy in from location owner/operators
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