Join us for this 30 minute fireside chat where Twitter’s UK and US Research Analyst discuss the need for a global view on customers. With over 330 million active users and 500 million tweets a day, Twitter is no stranger to instant unfiltered opinions and a constant flow of data. With the formation of their Twitter Insiders group they can harness their users’ knowledge to continuously improve and keep that flow going. At Alida Activate topics of discussion with Twitter will range from:
- Expanding your customer outreach
- Understanding data in a global context
- Using empathy to develop relevant brand experiences
- Research among diverse audiences
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