How Rent-A- Center Increased Sales by Focusing on Customer Experience

With over 2,400 stores in the US, Puerto Rico, and Mexico, Rent-A-Center employs over 17,000 people who serve more than one million customers. The company puts the buying power in their customers’ hands through flexible payment options so they can enjoy big-ticket items the way they want, when they want it. With the goal of improving customer experience and retention, Rent-A-Center needed a modern solution to gather feedback throughout the entire customer journey.