Fueling App Innovation: Digital Experiences

These days, customers expect businesses to remember them no matter how they interact—online, in-store, by phone, or via apps. In the digital age, satisfying customers means providing them with high-quality digital experiences. With over 75% of consumers that are willing to share their data to help companies personalize their experiences, it is crucial for organizations to adopt APIs to design great application experiences, differentiate from the competition, and create long-lasting brand loyalty amongst their customers. The second in our series of “App Innovation” ebooks looks at the increasingly critical role that APIs play in supporting, informing, and delighting your customers — and how you can use APIs to develop and launch new features more easily and frequently.