The rapid pace of innovation in the database landscape is causing IT leaders to entirely re-evaluate their data environment strategies. From Hadoop, to NoSQL, to Cloud data assets – the expectation for IT groups to stay current with both technologies and approaches has never been higher. The unfortunate truth is that while many CIOs and IT Directors work to integrate new technologies into their organizations, they miss the bigger pitfall – forgetting the role self-service analytics also plays in shaping the modern data environment.