Strategic differentiation often stems from custom applications. Cloud-native development is an
IT operating model to design and manage applications as-a-service on any cloud—public, private,
hybrid, or the edge. Software is everywhere, both in the products enterprises deliver to their customers and partners, and in the processes that create and support those products. Companies’ ability to win, serve, and retain customers depends on their ability to deliver new capabilities through software applications, rapidly and continuously.
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