Demands on applications ─ and on developers ─ have never been higher. Modern applications need to run equally well across platforms, deliver rich experiences backed by real-time data and analytics, and play nicely with legacy technologies. To pull this off, your team needs to use the right tools on the right platforms. And often, data and the infrastructure to manage it is a blocker. As legacy relational databases become unable to provide the functionality necessary for modern applications, teams bolt on new, special purpose databases, then start building ETL pipelines to connect them. Over time, that results in spiraling maintenance costs, which become a tax on innovation ─ the Data and Innovation Recurring Tax, or DIRT.
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