Going Direct to Consumer

There’s no denying it: Consumers want a relationship with your brand. Fifty-two percent already visit a brand’s website with the intent to purchase.* Going direct to consumer (D2C) drives growth, increases revenue, and allows you to transform your consumer experience with unprecedented access to first-party data. It puts you in control of your relationship with consumers — something distribution partners (even Amazon) cannot do for your brand. But going D2C also means directing organizational change, selecting the right team to craft a consumer-centric approach, and balancing existing relationships with channel partners. With years of experience launching more than 3,000 D2C ecommerce sites and providing premium consumer experiences for brands of all sizes and industries, we’ve seen firsthand how D2C elevates brands.