Build or Buy Your CDP?

Discover an approach that isn’t an all-or-nothing choice When it comes to evaluating a Customer Data Platform (CDP), companies oftentimes must ask the most critical question: can we build this ourselves in house? The answer is not a simple yes or no, rather a discussion around time, cost, and the components of a CDP your team deems most important. These discussions more times than not can lead to a divided company, a pro-buy side and a pro-build side. However, it doesn’t need to be this way and the discussion ultimately shouldn’t strictly be about build vs. buy.