4 Evaluation Essentials for Personalizing and Innovating Your Customer Service

How Small and Medium Businesses can Drive Proactive Customer Interactions using Machine Learning and AI-enabled Contact Centers It has long been standard practice for businesses of all sizes to operate contact centers, thereby allowing customers to ask questions with a live agent that can provide feedback and troubleshoot issues in real time. However, as we move further into the 21st century, a single channel of contact is no longer enough to satisfy today’s sophisticated digitally-minded consumer. Customers who are used to an increased level of personalization expect to communicate with an organization through the channel of their choice, and they expect brand communication to be simple, fast and consistent. That’s where a contact center can help.