As a game developer, you’re primarily driven by a love of games and a need to create. However, a game is more than just a creative outlet – it also needs to make money so you can pay rent, put food on the table – and, vitally, make your next game.
One of the more pressing questions that come to mind when considering monetizing your game is, “Is anyone actually looking at in-game ads, let alone clicking on them?”
The answer? Yes, absolutely. It’s just a matter of making sure each placement works in harmony with your core game experience.
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