How Employee Empowerment Impacts Brand Experience

In order to stay profitable and relevant, successful retailers are focusing on customer experience (CX) to set them apart. They train employees to look beyond the walls of their department and become brand ambassadors, aware that everything they do on the job impacts CX. Since most shopping begins digitally and is often completed at a store location, they know seamless omnichannel journeys and personalization/customization complement the in-store experience.