Those in the tech industry are no stranger to competition. But the heavy pressure that comes with such a fast-paced environment can stifle innovation and cause decision-makers to use assumptions (not customer intelligence) to make their next move.
With global juggernauts and disruptive innovators competing for customer attention, the battle for market share never slows down—which means you can’t either. In order to attract and retain customers, you need to be ready to give them exactly what they want when they want it. It means you need to stop relying on what you think customers are looking for and start finding what it is they actually want.
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