New Consumer Behaviour: 82% of consumers will still shop locally after the pandemic. But their expectations have changed. During COVID, the world embraced ecommerce. But there also was parallel interest in supporting local businesses and preserving the integrity of their communities. While these two developments appear to be contradictory, we […]
The Blueprint for Creating a Successful Global Local Brand
The global local brand report is the answer for senior marketers and leaders who want a step-by-step operational strategy for making meaningful change and making sure that change is adopted at the global, regional and local players. This report will help you understand: The key stakeholders that need to be […]
How to Grow Your Brand in the Age of ‘Near Me’
A new era in marketing is dawning … … and it’s called ‘Near Me’. Now is the time to tap into it — but only if you’re ready to generate new sales, create a seamless brand experience and leave your competitors behind. By taking a few minutes to read through […]
Comment les marques internationales attirent-elles leur clientèle locale ?
Découvrez notre guide stratégique. Comment assurer la cohérence entre la promesse globale de votre marque et l’expérience locale de vos clients en magasin ? Pour y parvenir, vous devez d’emblée prendre des décisions pertinentes en collaborant avec l’ensemble des stakeholders internationaux ou nationaux impliqués à l’échelle régionale. Dans ce rapport, […]
Insider’s Guide to Webinars [Marketing Edition]
Drive engagement and cut through information overload Webinars are a tried and true marketing tactic, but there are several moving parts you need to secure. Download this 40+ page guide to get your step-by-step instructions for planning and executing perfect, revenue-generating webinars. Here’s what you’ll find inside: Building your webinar […]
5 Top Tips to Make Your Webinars Stand Out From the Crowd The secret to exceptional webinars
Do you want to know how webinar experts make it look so easy? Let our own GoToWebinar expert, Erica Maki, show you how it’s done. Whether you’re new to online events or you’re looking to raise your webinar game, these tips will help you deliver a standout, engaging session – […]
Unlocking the Potential of a Modern, Distributed Workforce
How to keep organizations moving forward in a changing environment HDI research shows that most organizations are preparing to support remote work long term, which puts IT in the hot seat. They must not only maintain constant service and support while our environments are in flux, but help their organizations […]
IT Portfolio Discovery: Greater Complexity Demands a Modern Solution
How to reduce costs and wrangle complexity From public cloud and containers to microservices application delivery, IT infrastructure has never been more complex. IT teams need a way to gain an end-to-end view of every environment as well as complete visibility into business services performance. In this eBook, you’ll learn […]
Continuous Optimization: The Next Evolution in Capacity, Resource, and Cost Optimization
Discover the next evolution in capacity, resource, and cost optimization 86% of global IT leaders in a recent IDG survey find it very, or extremely, challenging to optimize their IT resources to meet changing business demands. It can feel like being between a rock and a hard place: overprovision and […]
Digital Document Processes in 2020: A Spotlight on APAC
The sudden virtualization of the working environment is putting APAC organizations in difficult circumstances. Forrester Consulting found that organizations in APAC, particularly in India and Southeast Asia, have more business at risk due to a lack of digital alternatives than organizations in other regions. Decision makers in these regions are […]