Author: username21

In this new era, taking an outside-in approach to digital business ecosystems can help organizations harness their existing resources and relationships to drive new innovation and efficiency. Digital business ecosystems encompass a network of partners, developers and customers facilitated by modern, cloud-first technologies. Recently, Google Cloud, in partnership with Oxford […]

In 2020, organizations worldwide quickly realized that digital transformation is the biggest driver of their business strategy and APIs are central to the successful execution of any effective digital transformation. In fact, API traffic for Apigee customers increased 46% year-over-year, to 2.21 trillion calls, between 2019 and 2020. Also, our […]

In 2020, virtually all industries, from retail and manufacturing to finance and hospitality, shifted how they do business. The uniting trait across all of them? A sharpened, more urgent focus on digital maturity. In fact, according to our new report, 75% of companies continued focusing on their digital transformation initiatives, […]

For the sixth time in a row, Gartner recognizes Google (Apigee) as a Leader in the Magic Quadrant for Full Life Cycle API Management. Google Cloud’s Apigee continues to position itself highest on ability to execute, we believe this is through our support for customers pursuing digital strategies. Access your […]

The customer experience is something that has drastically changed over the years, with possibly no event as significant as the pandemic. In this guide, readers will better understand how the customer experience has reached a strategic inflection point and what is required of brands to take advantage of this pivotal […]

Every growth marketer knows that personalization is the secret sauce to getting more clicks, conversions and revenue. And yet, personalizing a message to every individual user in your database is more complicated than it should be, depending on the technology you’re using. In this whitepaper, we discuss the discuss all […]

Every growth marketer knows that personalization is the secret sauce to getting more clicks, conversions and revenue. And yet, personalizing a message to every individual user in your database is more complicated than it should be, depending on the technology you’re using. In this whitepaper, we discuss the discuss all […]

In the first research study of its kind, we immersed ourselves in the mobile customer journeys of 30 companies across six industries to see how they incorporate mobile user behavior in their cross-channel campaigns. Looking at four key mobile marketing channels—push notifications, SMS, in-app and the mobile inbox—we have identified […]

Whether your brand uses storyboards, the design thinking process or intuition to build out its customer lifecycle map, that process is only valuable to your marketing and sales teams. After all, no customer ever thinks to themselves that they’re in the “awareness” stage of a brand-centric journey. In this white […]

Supplier management is widely understood to mean both the measurement and reduction of potential risks associated with tier one and two suppliers. The risk management approach has increasingly become a priority recently for purchasing directors and risk managers due to disruptions such as the COVID-19 crisis or the Suez Canal […]