The customer experience is something that has drastically changed over the years, with possibly no event as significant as the pandemic. In this guide, readers will better understand how the customer experience has reached a strategic inflection point and what is required of brands to take advantage of this pivotal […]
Personalization Playbook: Dynamic Content
Every growth marketer knows that personalization is the secret sauce to getting more clicks, conversions and revenue. And yet, personalizing a message to every individual user in your database is more complicated than it should be, depending on the technology you’re using. In this whitepaper, we discuss the discuss all […]
The Guide to Marketing Maturity: 3 Levels of Personalization
Every growth marketer knows that personalization is the secret sauce to getting more clicks, conversions and revenue. And yet, personalizing a message to every individual user in your database is more complicated than it should be, depending on the technology you’re using. In this whitepaper, we discuss the discuss all […]
The Inside Look at Mobile Marketing: An Iterable User Engagement Report
In the first research study of its kind, we immersed ourselves in the mobile customer journeys of 30 companies across six industries to see how they incorporate mobile user behavior in their cross-channel campaigns. Looking at four key mobile marketing channels—push notifications, SMS, in-app and the mobile inbox—we have identified […]
Personalization Playbook: Lifecycle Mapping
Whether your brand uses storyboards, the design thinking process or intuition to build out its customer lifecycle map, that process is only valuable to your marketing and sales teams. After all, no customer ever thinks to themselves that they’re in the “awareness” stage of a brand-centric journey. In this white […]
The 10 Golden Rules of Supplier Risk Management
Supplier management is widely understood to mean both the measurement and reduction of potential risks associated with tier one and two suppliers. The risk management approach has increasingly become a priority recently for purchasing directors and risk managers due to disruptions such as the COVID-19 crisis or the Suez Canal […]
2021 Supplier Diversity Survey
JAGGAER and TealBook are delighted to present the 2021 Supplier Diversity Survey. Our hope is that it will provide insights and value to procurement and supply management leaders and other stakeholders who have an interest in, or participate in the development of, diverse supplier initiatives within their organizations.[email-download download_id=”10682″ contact_form_id=”190″]
Increasing Return on Investment Through Sustainability and Digitalization
Prompted by the United Nations Global Compact’s Sustainable Development Goals (SDGs), businesses have made a variety of commitments, such as reducing greenhouse gas emissions, eliminating modern slavery, providing decent working conditions, limiting the use of plastics, conserving water used in production, and leveraging renewable energy sources, among others. [email-download download_id=”10674″ […]
Gartner Journey to Responsible Sourcing
The numerous approaches to responsible sourcing are often confusing, making program selection a challenge. Chief procurement officers should use this research to define responsible source ambitions and approaches. [email-download download_id=”10664″ contact_form_id=”190″]
Transformation: Lasting Principles for New Challenges
Adopting new technology can be difficult—in fact, only one-third of digital transformation initiatives are successful. Get the tools you need to bring IT and other teams together, maximize momentum, and hit the mark on digital transformation. [email-download download_id=”10653″ contact_form_id=”204″]