Hyper- personalisation: Key to the Future of Digital Banking in ASEAN

What customers expect from financial services providers has changed dramatically with the emergence of disruptive trends and digital transformation. Today’s customers want more seamless experiences, with 66% expecting companies to understand their unique needs and expectations. Discover how to elevate your customer experience with Salesforce’s latest e-book, “Hyper-personalisation: Key to […]

Trends In Financial Services

Collating insights from nearly 2,800 global financial services leaders, Salesforce’s latest “Trends in Financial Services” report, focuses on what growth-minded organisations do differently from their competitors.The report includes data collected from global financial services leaders worldwide at two key junctures: immediately preceding the pandemic, and again nearly a year later. […]